A lifter pulling a heavy deadlift in a dark gym
A coach spotting an athlete's back squat
A small group training with barbells while a coach watches

Open Every Day · Key-Fob Access 4 a.m.–11 p.m.

Strong Is a Skill.

we coach it — set by set Book a Free Assessment

No Mirrors.
No Ego.

just coaching

Forge is a Rock Hill gym for people who want to get genuinely stronger — small groups, a coach on the floor for every session, and every lift written down.

“I came in nervous about lifting heavy at 52. The coaches scaled everything, wrote it all down, and a year later I'm deadlifting more than my son.”

Dana W. — Member Since 2023

A small group training together on the Forge floor
Dale Mercer coaching on the floor
Rows of black racks and lifting platforms at Forge
One-on-one coaching at Forge

Training

Four ways to train — every one starts with a free assessment and a program in writing. No initiation fees, no contracts you can't leave.

A small group pressing barbells overhead together01Small-Group StrengthCap 8

Our core program: the squat, press, deadlift, and row — progressed week to week and tested every eight weeks.

Sessions 5:30 a.m. · Noon · 4:30–6:30 p.m.

A coach cueing an athlete's bench press one-on-one02Personal Training1 : 1

One-on-one coaching for a specific goal, a comeback from injury, or a schedule that never matches the group board.

Single sessions or monthly blocks

An athlete driving a loaded sled down a turf strip03Conditioning45 Min

Sleds, ropes, bikes, and carries — hard, coached conditioning, scaled to your level and included with group membership.

Tue · Thu · Sat mornings · Cap 10

A coach teaching a teenage athlete deadlift form04Youth AthleteAges 12–18

Speed, strength, and lifting technique taught properly from the first session. Technique before load, always.

Groups of six or fewer

The Forge Standard

01

Coached, always

A coach is on the floor for every session, watching form and calling weights. Nobody trains here alone with a heavy bar and a hope.

02

Written down

Your program, your numbers, your rate — in writing from day one. If it isn't written down, it isn't part of the deal.

03

Leave the ego outside

The strongest person here was a beginner once. We cheer for effort and good form, not for the biggest plate stack.

“Our whole offensive line trains here in the off-season. The kids learn to lift right before they ever lift heavy — that's rare, and it matters.”

Coach R. — Youth Program Parent & School Coach

Start in Three Steps

The first step is free. The second puts everything in writing. The third is just showing up.

The Forge Strength floor — rows of black racks and lifting platforms
01

Book Your Assessment

Your first session is a free assessment: we talk goals, check how you move, and try a few lifts. About 45 minutes, zero pressure.

02

Get Your Program

Within two days you get a written program and a written rate — the training days, the lifts, and exactly what membership costs.

03

Train and Progress

Show up, lift what the plan says, and watch the numbers move. We re-test every eight weeks and adjust the plan with you.

Coaches

Three coaches. You'll know all of them — and they'll know your lifts.

Dale Mercer, owner and head coachDale Mercer
Owner · Head Coach

Fifteen years under the bar and ten coaching it. Dale writes every member's program and still coaches the 5:30 a.m. group himself.

Priya Nair, strength coachPriya Nair
Strength Coach

Former collegiate thrower who leads the small-group floor and the eight-week testing cycle. Known for catching the small form fix that adds twenty pounds.

Marcus Bell, youth and conditioning coachMarcus Bell
Youth & Conditioning Coach

Runs the youth athlete program and Saturday conditioning. Marcus makes hard work feel like a game — for the 14-year-olds and the 54-year-olds alike.

Your First
Session Is Free

come see the floor

Demonstration form — nothing is sent.

You're booked in spirit — a coach would confirm your time within one staffed day. First session's on us.

The Gym

210 Iron Works Way
Rock Hill, SC 29730

Staffed Hours

Mon–Fri, 5 a.m.–8 p.m.
Sat, 7 a.m.–12 p.m.
Members get key-fob access 4 a.m.–11 p.m.

Reach Us

(803) 555-0169
[email protected]

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Keep Up With the Lifts on Our Socials

Forge Strength Co. · Rock Hill, SC(803) 555-0169 · [email protected]

Concept website designed & built by Piedmont IT Advisors as a portfolio work sample. Forge Strength Co. is a fictional business; people, details, and phone numbers are illustrative. Photography is AI-generated for this concept. Design study after phive.pt — Forge Strength Co. is not affiliated with Phive Clubs.

FORGE