WEBSITES FOR CPA & ACCOUNTING FIRMS

Websites for CPA & Accounting Firms

For accounting firms that are better than their websites: service pages that say who they’re for, inquiries that arrive pre-qualified, and published flat prices — so your site starts sounding like the firm your clients describe.

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The problems we hear from accounting firms

Every firm’s site says the same three sentences

“Full-service. Trusted. Since 19—”. When every accounting site reads alike, prospects choose on whoever they were referred to — or whoever shows a price first. Your specialties are the difference, and most sites never name them.

Busy season fills with the wrong inquiries

A contact form that asks nothing produces everything: one-off tax questions in March, price shoppers, the wrong size of business. Your scarcest hours get spent sorting instead of serving.

The firm is hiring; the website isn’t

Good staff are hard to find, and candidates read your site before they apply. A firm that looks current and specific attracts them; a brochure from 2014 does the opposite.

What we build for accounting firms

Structure that does the sorting and the persuading before the first call.

Service pages by who they’re for

Not “tax, audit, bookkeeping” — pages that name the client: the contractor who needs job costing, the practice that needs monthly books closed. Specific pages get found, and get believed.

An inquiry form that qualifies

Type of business, what they need, what they use now — three questions up front, and the inquiry that reaches you already says whether it’s a fit.

A careers corner that works

A short, honest page about working at your firm, ready before you need it — because recruiting season is every season now.

CONCEPT BUILD — WORK SAMPLE

Hartwell Accounting Group

A concept website for a fictional Charlotte accounting firm, designed and built by Piedmont IT Advisors as a work sample: services with starting prices, a find-your-fit tool, and a team presented like people. It is a sample of the work, not a client.

Explore the sample

Accounting firm questions

When should we do this? Tax season is coming.

The honest answer: builds run best in your quieter months, and most take two to three weeks. A Diagnostic ($350 flat, credited toward the build) can happen any time — it gives you the plan now and the build slot when the calendar opens.

How much does a firm website cost?

Launch $1,500 flat (or $399 down plus $199 a month for 11 months); Growth $2,900 flat (or $599 down plus $299 a month) with more service and location pages. Brand Identity is $950 flat.

We get most clients by referral. Why change anything?

Referrals still check the website before they call — and referred prospects who find a specific, current site call sooner and ask better questions. The site doesn’t replace referral; it closes it.

Do you write around the software we use?

Yes. Your pages can name the tools your clients will work in, in your words — the content is drafted with you and approved by you before launch.